Role: Associate Manager, Social and Influencer

Talent Partner: Get Engaged Media

INSIGHT & STRATEGY

BuzzBallz’ newest flavor, Berry Cherry Limeade, dubbed by consumers as “The Blue Ball” online, was taking off organically. We decided to lean into that name and capitalize the double entendre of Blue Ballz means, AND the the NCAA + NBA seasons going on. This allowed us to get creative with what talent we chose and how this Blue Ball showed up on social via cheeky and relevant influencer partnerships.