FIREBALL WHISKY

FIREBALL WHISKY

Services

  • End-to-End Influencer Campaign Management

    • Strategy

    • Research and Outreach

    • Negotiation and Contracting

    • Content Concepting and Briefing

    • Tracking Performance

    • Reporting.

Term: 2023-2025

Influencer Campaign: Small Batch Dragon Reserve

Fireball released a new limited edition bottle, Small Batch Dragon Reserve, as a way to poke fun at the bourbon community online. Our influencers leaned into the humor we were trying to get across perfectly, scoring us 23M+ Impressions, an average 4.76% Engagement Rate, and a $2.80 CPM on paid media performance.

Services: Influencer discovery, campaign budget, outreach, contracts and negotiation, content briefing, feedback and approvals, post scheduling, payment processing, whitelisting.

Influencers shown (left to right): @dangerbean55, @bryanbaker_, @brilliantlydumb, and @mackenziebarmen

Influencer Campaign: Ignite Your Rivalry

Tired of the “everyone’s a winner”, rah-rah type sports marketing? Us too. Fireball is bringing the silly bets with your boys and harmless trash talk back to football.

This campaign had two parts: 1) Identifying and contracting 2 comedians to star in the commercial + social content 2) Identifying and contracting 2 traditional influencers for social content

Responsibilities: Vendor management, influencer identification, content briefing, video editing for celeb social assets

Talent Agency: Get Engaged, used for contract negotiation and celebrity management on set.

Commercial Video Production and Direction: Jumpsuit Media

Influencers (from left to right): Andrew Santino, Stavros Halkias, Trevor Wallace, and Bryan Baker

Influencer Campaign: Fireball Non-Denominational Holiday Themed Whisky Stocking

We worked with mega-star Hannah Stocking to announce the creation and launch of this innovative limited edition product for the holiday season.

Talent Vendor: Get Engaged

Commercial Video Production and Direction: Jumpsuit Media

Responsibilities: Vendor management, influencer research, custom social post briefing, content feedback and approvals, whitelisting.