FIREBALL WHISKY

FIREBALL WHISKY

Services

  • Custom social media content creation strategy and execution.

  • Engage online community via comments and direct messages to establish trust, relatability, and brand character.

  • Track and report performance to optimize content strategy.

Term: 2023-2025

Social Content

Conceptualized and produced lo-fi content for Fireball’s Instagram page that felt native and authentic to social platforms to drive brand affinity online.

2024 Growth Metrics:

  • Account Total Engagements +707%

  • Post Shares +4,325%

  • Instagram Reel Engagements + 3,428%

  • Instagram Post Impressions +32%

  • Instagram Post Reach +397%

  • Instagram Followers +8.27%

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Short-form Video Content

Prioritizing Instagram Reels for to maximize organic reach. Content aligns with brand’s top claims, such as bringing the party and mischief to any occasion and being the #1 shot in the USA.

  • 964k+ Organic Views

  • 6.5% Engagement Rate

  • 2.6M+ Organic Views

  • 6.3% Engagement Rate

  • 2.5M+ Organic Views

  • 6.4% Engagement Rate

  • 173k+ Organic Views

  • 7% Engagement Rate

  • 2.3M+ Organic Views

  • 5% Engagement Rate

  • 3.3M+ Organic Views

  • 1.45% Engagement Rate