FIREBALL WHISKY x ALIX EARLE
FIREBALL WHISKY x ALIX EARLE
What Happened:
Reacting to social moments doesn’t always have to be a post reacting to the newest Taylor Swift announcement. Sometimes, catching a quick mention from an influencer and engaging quickly can lead to some major moments online.
Picture this: It’s 2023, TikTok is still relatively fresh as the hottest social platform around, and Alix Earle is posting GRWM videos that amass millions of views in 24 hours. Then, in one of these videos she picks up a Fireball shooter and says: “These are my new obsession right now”. And that is when we jumped into action.
Gifting and Results:
We moved as quickly as we could to capture this lighting in a bottle. First, we created a custom gift basket full of Fireball goodies and hand-delivered them to Alix’s house. Unsure if she would even open it, we awoke the next day to 3 new TikTok videos from Alix showing off the gifts we gave her.
The Results:
3 TikToks on Alix’s Channel
EMV of $900k
1.5M+ Views, 500k+ Engagements