GRIND ESPRESSO SHOT

GRIND ESPRESSO SHOT

Services + Objectives :

  • Develop and execute an influencer campaign strategy to grow the national awareness of Grind using 1 “power” partner.

  • Position Grind as the best option for an espresso liquor due to its ability to be served as a shot, martini, or even in your coffee. Grind is for those who work hard and want to celebrate their daily grind at the end of the day.

  • Responsibilities: Influencer outreach, contract and scope negotiation, creative content briefing, content feedback and approvals, and whitelisting.

Results

  • 7.5M+ Views, 3.26% Engagement Rate, $2.36 CPM on Paid Media

Influencer Content

The brand being named Grind lent itself perfectly to popular social content that parodies corporate culture. Insert, Corporate Natalie—the internet’s favorite colleague/bestie that says what is on everyone’s mind from 9am to 5pm. By seamlessly incorporating the product into her regular style of content, we struck a balance between ad and social content.

Corporate Natalie IG Reels and IG Stories