Services + Objectives :

• Develop and execute an influencer campaign strategy to grow the national awareness of Grind using 1 “power” partner.

• Position Grind as the best option for an espresso liquor due to its ability to be served as a shot, martini, or even in your coffee. Grind is for those who work hard and want to celebrate their daily grind at the end of the day.

• Responsibilities: Influencer outreach, contract and scope negotiation, creative content briefing, content feedback and approvals, and whitelisting.

Results

• 7.5M+ Views, 3.26% Engagement Rate, $2.36 CPM on Paid Media